Sonic Prime Coming to Nickelodeon

Paramount has signed a deal with WildBrain to air Sonic Prime’s 22 episodes and one hour-long special on Nickelodeon around the world.

Sonic Prime will begin broadcasting on Nickelodeon in the U.S. and Australia on December 7, followed by Italy on December 23. It will then launch in Germany, Austria, Switzerland, the U.K. and Ireland in 2025.

The series, co-produced by SEGA and WildBrain, sees Sonic the Hedgehog go on more adventures when a run-in with Dr. Eggman results in a universe-shattering event. To piece his prime reality back together and save his old friends, Sonic races through the Shatterverse, discovering strange worlds and enlisting new friends to help.

SEGA represents licensing for the series in North America, Latin America and Japan, while WildBrain CPLG handles the brand in the rest of the world.

“SEGA’s Sonic the Hedgehog is one of today’s most popular entertainment brands,” said Katie Wilson, VP of global sales and acquisitions at WildBrain. “Sonic Prime is a huge hit with fans and a terrific example of how, at WildBrain, we are able to partner with IP owners to drive engagement for brands. With their strong track record of Sonic content across highly popular live-action feature films and their Knuckles series, Paramount is the ideal partner to extend Sonic Prime’s popularity with new audiences around the world on Nickelodeon.”

“The Sonic the Hedgehog universe has captivated the hearts of millions around the globe,” noted Layla Lewis, senior VP of global acquisitions and content partnerships and Nickelodeon. “We are thrilled to partner with WildBrain to bring the series to life on Nickelodeon channels, delivering an action-packed experience that will enthrall audiences around the world.”

Ivo Gerscovich, senior VP and chief business and brand officer of Sonic and head of SEGA Brands, said, “Sonic Prime captivated the Sonic community and audiences worldwide when it was released. Making our content as accessible as possible to our dedicated fan base is something we always strive for and being able to bring Sonic Prime to more viewers worldwide is the perfect way to make that come to fruition.”