The senior VP of global acquisitions and content partnerships for the kids and family group on using the filter of a kid’s point of view to guide programming decisions across multiple platforms.
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Paramount’s Layla Lewis, POP Channels’ Francesca Newington, Sensical’s Bethany Boles and De Agostini Editore’s Brenda Maffuchi shared their acquisition wish lists and discussed increasingly complex rights negotiations as the TV Kids Summer Festival kicked off today.
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Viacom International Media Networks (VIMN) has elevated Layla Lewis to senior VP of global acquisitions and content partnerships for Nickelodeon.
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NEW YORK: Layla Lewis, VP of content acquisitions at Nickelodeon, shares with World Screen Newsflash her strategy for sourcing shows from the international market.
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