SmartStudy Rebrands as The Pinkfong Company


SmartStudy, the creator of Baby Shark, has rebranded as The Pinkfong Company as it expands the age range for its content.

As part of its plans to provide experiences for audiences of all ages, The Pinkfong Company greenlit Moon Shark, its first digital comics and novels series. Co-produced with M Story Hub, the series depicts teenage romance with a hint of fantasy, accompanied by K-pop and EDM songs.

The company is focused on the development of new original IPs, including a 2D animated series featuring a dinosaur family and a 3D animated show depicting the daily life of human characters. It is continuing to grow its well-known brands as well, with Baby Shark’s Big Show!, co-produced with Nickelodeon Animation Studio, greenlit for a second season, along with a movie in development.

The Pinkfong Company is expanding its global presence, with a new office in Singapore to fuel growth in the Southeast Asia market. It already has offices in Seoul, Los Angeles, Shanghai and Hong Kong.

“Over the past decade, our business has expanded from providing educational services into creating content and products that connect people around the world regardless of ages and backgrounds,” said Min-seok Kim, CEO of The Pinkfong Company. “We are excited to introduce our new name, The Pinkfong Company, at this defining moment as we move forward to the next chapter of our journey. With enhanced content initiatives, we are dedicated to continuing to create fun, enjoyable and meaningful content to provide exceptional experiences for audiences everywhere.”