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Sky Launching Ad-Free Kids’ Channel


Sky Kids is launching a new ad-free 24-hour linear channel in February 2023 dedicated to kids ages 1 to 7.

Available at no extra cost for Sky TV customers with Sky Kids and NOW Entertainment Members, the channel will feature new originals as well as franchise favorites such as Trolls: TrollsTopia, Clifford the Big Red Dog and Morph.

The programming will span themes of learning and doing, arts and crafts, music, dance and fitness, and more, with a slate of brand-new Sky originals set to air. This includes Fearne Cotton executive producing My Friend Misty (ages 5 to 7).

Cotton said: “I’m very excited for you all to meet My Friend Misty. This show will introduce us to a host of characters and situations where differing emotions crop up. Misty is always on hand to help the children in the show through their emotions whilst causing a little mischief along the way. It’s a fun, colorful and explorative show for both kids and parents. It’s a very exciting first Happy Place co-production”.

Also launching next year as a new Sky original, Ready, Eddie, Go! (ages 3-plus) is based on the loveable character Eddie who is autistic. There’s also Dino Club (ages 4-plus).

Lucy Murphy, director of kids’s content at Sky, said: “We’re so excited to announce the launch of our brand-new linear channel. Millions of our customers already love watching our huge range of Original shows on-demand, but families with younger kids have told us that watching on linear channels is an important part of their day, so we’ve listened and expanded our Sky Kids offering at no extra cost.

“The new channel will have a whole breadth of brand-new and much-loved shows for kids and families to enjoy, and we can’t wait to reveal the full fantastic lineup of shows.”

About Kristin Brzoznowski

Kristin Brzoznowski is the executive editor of World Screen. She can be reached at


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