Sesame Workshop Promotes Whit Higgins


Sesame Workshop has promoted Whit Higgins to executive VP and head of global enterprises (formerly the media and education group).

Higgins will be responsible for all international and domestic commercially funded businesses, including distribution, licensing, sponsorship, themed entertainment, formal education and digital. He will also continue to oversee the organization’s offices in Europe, China, Japan and Latin America.

Higgins joined Sesame Workshop in 2019 as VP of international media distribution and business development and was promoted two years later to senior VP of international media and education and global distribution.

“Since joining Sesame Workshop, first as head of distribution and then as head of media and education international, Whit has worked in partnership with colleagues across the organization to increase our worldwide footprint and deliver new partnerships to grow our brand, revenue, and impact supporting our nonprofit work,” said Steve Youngwood, CEO, to whom Higgins reports. “His thoughtful leadership and deep expertise will help guide us in successfully navigating today’s fragmented and complex media landscape.”

“Sesame Street is seen in over 150 countries, heard in 17 languages, and has more than 50 million social fans worldwide—it’s truly the longest street in the world,” said Higgins. “From the U.S. to Germany to South Africa, Sesame Street reaches millions of kids and families, providing the tools and strategies they need to thrive. I’m incredibly honored to take on this new role and work with my colleagues across the Workshop to continue delivering on our mission and encouraging a lifelong love of learning.”