Mainframe Studios Teams with Nick Eh 30 for Endurathon

ADVERTISEMENT

Mainframe Studios has partnered with Nick Eh 30 for the animated esports series Endurathon, produced with Epic Games’ Unreal Engine 5.

The series, described as a combination of esports and American Ninja Warrior, balances conflict with the themes of teamwork, friendship and the importance of practice and determination. It follows a 14-year-old and his best friend as they get the chance of a lifetime to compete against seasoned professionals.

In the first season, the teams must advance through five challenging realms to defeat fearsome realm bosses on their way to the final showdown with Uber-boss Aewulf to restore the Prism of Light and life the curse of darkness.

Endurathon is created by Michael Hefferon, Mainframe Studios’ president and CEO, and writer Larry Raskin. They will both executive produce with Nick Eh 30 and Mainframe’s senior VP of content, Gregory R. Little.

“We wanted to create relatable character-driven stories that are anchored in the exciting world of esports and gaming,” said Hefferon. “There are over 3 billion gamers in the world, and 92 percent of our target audience are avid gamers, evenly split between male and female. Nick Eh 30 brings an authenticity to Endurathon’s esports experience that speaks directly to that audience.”

“So many kids dream of becoming professional gamers, and I consider myself one of the lucky few that get to live that dream. I’m really excited to expand into narrative storytelling and Endurathon is the perfect next step,” Nick said. “Characters like Colton and Deeci show that teamwork and a positive approach can win even in the cutthroat and competitive world of esports.”