Serious Kids & Keyframe Pact for Cats React to Facts

Serious Kids and Keyframe Studios have entered a partnership to co-produce Cats React to Facts, a mixed-media comedy series for 7- to 12-year-olds.

Cats React to Facts is based on the series of books by Izzy Howell, published by Hachette Children’s Group and created by Asa Movshovitz and developed by Will Brenton. The show features “real” cats as news anchors, blending tongue-in-cheek ignorance with captivating facts, all delivered by charismatic feline presenters.

The books have so far been published in the U.K., U.S., Canada, Australia, New Zealand, Canada, China, Japan, Finland and the Netherlands.

Keyframe’s founder, Asa Movshovitz, said: “This is our response to changing viewing habits for this age group. Cats React to Facts comes at the viewer with a very fast-paced comic delivery punctuated by nonstop visual gags, all underpinned by science facts. We are looking at both linear and digital production models.”

Sarah Lennon Galavan, licensing manager at Hachette Children’s Group, added: “We are so pleased to see the Cats React to Facts series make the jump from page to screen. Blending irresistible humor and facts has proved to be a winning formula for this popular series, with awards including the Best Laugh Out Loud Book for 6- to 8-year-olds award at the Lollies and The Royal Society Young People’s Book Prize.”

Genevieve Dexter, CEO of Serious Kids, said: “Style is everything, and this show uses 2D/3D cut-out animation blended with live action, emojis, memes and other perennial trends to deliver the most amazing facts in a laugh-out-loud delivery. This is such a fun project to work on with our partners, Keyframe Studios, which have already produced a deck, promo and two scripts.”