Rocket Appoints U.K. Licensees for Sony’s Emoji Movie

LONDON: Rocket Licensing has lined up its first U.K. licensing partners for Sony Pictures Animation’s upcoming feature film The Emoji Movie, which is based on the popular mobile phone icons.

U.K. partners include Centum Books with a line of sticker, joke and novelty books; Smith & Brooks with kids’ apparel; and TDP/Aykroyds with nightwear and underwear for children. Also on board are Pyramid International with posters and stationery, Dreamtex with a bedding collection and Whitehouse Leisure will plush items. Products will begin rolling out at retail in spring/summer 2017.

Rocket Licensing oversees the U.K. and Eire licensing program for The Emoji Movie on behalf of Sony Pictures Consumer Products. The animated film is slated for release in August 2017.

Charlie Donaldson, joint managing director at Rocket Licensing, said: “Sony Pictures Animation’s upcoming release The Emoji Movie presents a compelling licensing opportunity for U.K. licensees and retailers keen to capitalize on the emoji phenomenon that has been embraced by younger generations. Consumers have an instant emotional connection to the icons and the movie offers a narrative depth and humor that will bring them to life. This provides huge potential for product development and we’re incredibly excited to now be unveiling our first partners and to be bringing the movie merchandise to the U.K. market.”