Rainbow to Rep Pocoyo in Italy

Rainbow Group has signed a deal to become the exclusive licensing agent for the Pocoyo brand in Italy.

Rainbow Group will now serve as the local licensing agent for all retail products of the Pocoyo brand, including toys and publications, as well as events. The company will present Pocoyo to the Italian market during the 16th edition of Milan Licensing Day, taking place on September 15.

Víctor M. López, general manager of Zinkia, said: “This alliance with Rainbow Group will provide a positive contribution to our brand’s continued development in Italy, one of Zinkia’s strategic growth markets for 2022.”