Portfolio Entertainment has tapped Chelsea Reichert for the newly created role of distribution manager, alongside scoring a deal with Azoomee for Do You Know and Addison.
Reichert will be a global ambassador for Portfolio’s distribution business and will use her production experience and creative know-how to coordinate marketing and publicity initiatives across the company’s slate. Reichert joined Portfolio in 2018 as production coordinator and has worked across a number of successful titles, including Hero Elementary and Doomsday Brothers.
The company has also secured a deal with the streaming platform Azoomee that brings Do You Know and Addison to its Azoomee Kids TV platform in multiple territories. The live-action series Do You Know and the animated preschool series Addison will be available on the streamer across Spain, Italy, Germany, Brazil, France, Portugal, Republic of Ireland, the Netherlands, Malta, India, Poland, Russia, Eastern Europe, AsiaPac and MENA later in 2021.
“At this critical juncture in the growth of Portfolio’s distribution business, we knew we needed to find a candidate with that perfect mix of creative instinct and business acumen,” said Donnie MacIntyre, VP of sales and business development. “Luckily for us, we didn’t have to search very far. After working with Chelsea for the past few years and seeing her thrive in Portfolio’s studio operations, we were confident she’s the perfect choice to fill this challenging and exciting new position.”
Reichert said: “Having been part of Portfolio’s production team for a number of years I understand the hard work, research and attention to detail that goes into the diverse stories we tell. I am delighted to now bring this knowledge to the distribution side and to help bring full our slate of fun and innovative shows to more audiences globally, and support the sales team as it continues to expand.”