pocket.watch & MLB Team to Introduce Baseball to New Generation

Pocket.watch has teamed up with Major League Baseball (MLB) to introduce kids to the sport through the year-long content experience Ballpark Blast!

Available for streaming on Peacock, The Roku Channel, Ryan and Friends Plus, MLB FAST channels and HappyKids, the special takes viewers to MLB’s biggest events of the year and goes behind the scenes at some of the league’s most iconic stadiums with a lineup of pocket.watch’s top creators, including Dan Rhodes, K-City and Hungry FAM.

The special captures Rhodes performing magic at the MLB London Series, K-City going on a scavenger hunt going from Spring Training to the 2023 World Series at Globe Life Field and Hungry FAM undertaking a culinary experience at Petco Park.

Some of the unique venues that the special explores are the aforementioned Petco Park and Globe Life Field, where family-friendly activities such as batting cages, sensory rooms and stadium-sized hotdogs offer something for everyone.

The content provides a blend of sports, adventure and entertainment while teaching audiences lessons about teamwork, perseverance and family fun.

Ballpark Blast! also features a rendition of “Take Me Out to the Ball Game” by creators The Stella Show and Lively Lewis. The single is available on all major streaming platforms through pocket.watch Records and Universal Music Group.

“MLB is committed to showcasing the excitement and entertainment of the game to younger audiences, and Ballpark Blast! is an outstanding platform to allow us to do that in a fresh innovative way,” said Dominick Balsamo, senior VP of global media for MLB. “This partnership with pocket.watch will bring baseball fun to kids and families across the globe. It’s a celebration of the game’s ability to unite, inspire and bring joy.”

“We are thrilled to partner with MLB in creating a content experience that brings the magic and excitement of baseball directly to today’s generation of young fans,” said Amanda Klecker, SVP of marketing and franchise at pocket.watch. “Ballpark Blast! celebrates the power of America’s national pastime while spotlighting our incredible roster of creators, to craft an experience that unites families and inspires future baseball lovers.”