Pocket.watch Greenlights Rabbit Hole

Pocket.watch is producing ten half-hour episodes of Rabbit Hole, a series for teens featuring top digital content creators that has already been licensed to Hulu in the U.S.

Rabbit Hole will feature creators Dan Rhodes, Papa Jake, Mackenzie Turner, Jesser, Topper Guild, Zhong, ZHC, Matthew Beem, ExtraEmily, That’s Amazing, The Sizzler and AJ & Big Justice. The series will include challenges, animation, gaming and music to help teens dive deeper into the “rabbit hole” of creativity and fandom.

The creators included in the show have a combined built-in audience of 421.8 million followers across social platforms.

Rabbit Hole extends Hulu and pocket.watch’s existing partnership, adding to a slate that already features 37 titles and over 20 digital creator brands.

The series is co-created by Albie Hecht, chief content officer at pocket.watch, and Carin Davis, head of development. Chris M. Williams, founder and CEO, is an executive producer.

“Rabbit Hole pushes boundaries to give creators an authentic place for their work on a premium platform,” Hecht said. “Hulu is the perfect collaborator to bring this bold, first-of-its-kind series to a premium streaming audience and deliver an experience that truly resonates with the teens of Gen Alpha as they age.”