Planeta Junior Signs On for m4e’s Beatrix Girls Show

BARCELONA: Planeta Junior is partnering with m4e on the co-production and distribution of The Beatrix Girls, a new hybrid comedy series based on the multimedia brand.

m4e is producing The Beatrix Girls with POPmedia Brands’ Sherry Gunther Shugerman. Planeta Junior is coming on board the project at the development stage, with production slated to kick off this year. The 52×11-minute musical program tells the story of 12-inch pop-star dolls living in a normal-sized world.

The Beatrix Girls has more than 23 million views on YouTube. The property includes a toy line of collectible pop-star dolls. It was developed by Shugerman.