Planeta Junior Hires New Consumer Products Exec for France

Planeta Junior has appointed Hélène El Arouni to the position of head of consumer products and media in France.

In her new role, El Arouni will report to Antonella Ceraso, who manages the sales cluster for French, Portuguese and Spanish operations. El Arouni will manage media sales and consumer products for Planeta Junior properties in France.

She previously served as a marketing analyst at TF1 Advertising, marketing manager at a start-up and as senior consumer products manager at TF1 Licenses. This June, she was named the 2019 Rising Star of Licensing at the Licensing International Awards.

Planeta Junior has recently joined forces in France with various entertainment companies, including ZAG Animation (Miraculous: Tales of Ladybug & Cat Noir, Power Players), Cottonwood Media (Squish, Find Me in Paris) and Superprod Animation (Helen’s Little School, That’s Joey).