Peppa Pig World Expands with New Rides


Entertainment One (eOne) is expanding Peppa Pig World at Paultons Park theme park in Hampshire, U.K., with two new rides that will open to the public on May 16.

The Queen’s Flying Coach Ride will take families on a tour around the newly extended area of Peppa Pig World in individual coaches on a monorail, starting from the top of the Queen’s castle. Grampy Rabbit’s Sailing Club, meanwhile, will take families on a boat ride along the new water route in Peppa Pig World, where they will discover Pirate Island.

In addition to the new rides, Paultons Park has created a dedicated baby-care center for the new space, and a new catering outlet called The Queen’s Kitchen. The new attractions bring the total number of rides in Peppa Pig World to nine.

Stephen Lorton, the commercial director of Paultons Park, said, “This is a very exciting announcement for Paultons Park. Peppa Pig World continues to be very popular and attracts huge numbers of visitors from all over the world in the six years since its opening. A magical aspect of the expansion is that the Queen’s Flying Coach Ride offers panoramic views of Peppa Pig World and the park beyond.”

Katie Rollings, the head of U.K. licensing at Entertainment One, added, “We are delighted to work with Paultons Park on the expansion of the ever-popular Peppa Pig World. Paultons Park offers families the opportunity to fully immerse themselves into the world of Peppa Pig, and since opening in 2011, it has become an instrumental part of this beloved brand.”