PBS Names SVP, GM of Children’s Media & Education

PBS has promoted Sara DeWitt to senior VP and general manager of children’s media and education.

DeWitt previously served as VP of PBS KIDS Digital, leading innovative strategies that built educational experiences for kids across media platforms. DeWitt has overseen the PBS KIDS website, its streaming video services and portfolio of educational games and apps for children and caregivers.

PBS President and CEO Paula Kerger, to whom DeWitt will report, commented: “Sara is an extraordinary leader and renowned innovator in children’s media. Over two decades, she has transformed the delivery and distribution of PBS KIDS into a multiplatform experience, ensuring that children across the country have access to resources that prepare them for success in school and life. We are thrilled to have Sara take on this important role, building on our legacy as the most trusted source for educational content and children’s programming.”

DeWitt said: “I am excited to lead this exceptional team as we continue to deliver smart and engaging media experiences that help kids learn, become critical thinkers and develop a sense of possibility for themselves. PBS KIDS has a remarkable legacy of innovation and success. I look forward to working in partnership with our producers and stations to showcase stories and digital experiences that meet families where they are and reflect the lives of children in our audience.”