North American Licensee for Oddbods

SINGAPORE/NEW YORK: One Animation has appointed Brandgenuity as the licensing agent for the animated series Oddbods in the U.S. and Canada.

Brandgenuity will develop a licensing program for the Oddbods brand in categories such as publishing, toys and games, apparel and accessories, back-to-school items, home, gifts, social expression, experiences and more. The non-dialogue, slapstick comedy follows the antics of seven quirky friends as they try to survive the perils of everyday life.

There are 330 vignettes that tell stories in 7-minute, 5-minute and 1-minute episodes. The series was created and produced by One Animation. It airs on Disney Junior in North America.

“We are very excited to be working with Oddbods,” said Jay Asher, partner at Brandgenuity. “It has a broad appeal, with fans from all age groups who keep coming back for more and more content. But most importantly, Oddbods has something we think licensees and retailers are looking for—a positive property that encourages all of us to ‘celebrate our inner odd!’”

“Licensing in North America will be an important move for our global business plans,” added Sashim Parmanand, the CEO of One Animation. “The show has taken on a life of its own, particularly with fan engagement online, something we see every day with the user-generated content we receive.

“But obviously nowadays consumers, and particularly kids, really expect to be able to interact with their favorite brands across all platforms, from TV and mobile gaming to offline consumer products such as toys and clothing. This is where the team at Brandgenuity comes in, with their vast experience and huge industry knowledge and packed contacts book. We’re looking for exciting ways to expand the world of Oddbods, bringing them to life on- and off-screen.”