Nickelodeon Unveils New Brand Campaign & Identity

Nickelodeon has unveiled a new brand campaign and identity featuring a reimagined Splat logo and beloved characters with a modern feel.

The Portal to Fun launch campaign includes five mixed media brand films that show the Splat as a gateway to surprising experiences, each including Easter eggs. It will continue throughout the summer before Nickelodeon brings Portal to Fun experiences to schools around the U.S.

Also, a new lineup featuring Nick’s IP will debut throughout the year. To highlight the brand’s commitment to introducing its audience to new animation, the company has enlisted six U.S. and international animation houses that used the new branding to demonstrate Nick’s energy through the lens of iconic characters from SpongeBob SquarePants, Teenage Mutant Ninja Turtles, PAW Patrol, Blue’s Clues, Baby Shark, The Loud House and Monster High.

The rebrand will roll out internationally in the U.K. in July, followed by Latin America and other markets throughout the rest of the year.