Nickelodeon Play App Lands on Telenor in CEE

Viacom International Media Networks (VIMN) is launching its first mobile video streaming app in partnership with an affiliate platform in Central and Eastern Europe.

As of today, Telenor customers in Serbia have free access to long-form content through Nickelodeon Play. Telenor will also launch the app in Montenegro next month, with additional CEE affiliate partners to follow. Nickelodeon Play offers such series as SpongeBob SquarePants, Teenage Mutant Ninja Turtles, Game Shakers, Alvin and the Chipmunks and PAW Patrol.

“We’re delighted to be partnering with Telenor to allow mobile customers full access to the great Nickelodeon content on-the-go and on-demand for the first time in Serbia and Montenegro,” said Bartosz Witak, the senior VP and general manager for VIMN in CEE and Israel. “The video streaming app will give Telenor premium customers greater flexibility and choice over when and where they experience their favorite shows and characters, serving their growing appetite for on-demand solutions.”

Saša Filipović, the chief marketing officer at Telenor Serbia, added: “Now that Nickelodeon Play is part of Telenor’s digital ecosystem, the youngest ones have a chance to enjoy content suitable for their age. At the same time, parents don’t have to worry because with this application, we provide a safe internet environment for their children. Telenor customers are the first in the region to have access to this application, which is fully tailored to the market. In this way, we continue to enrich the content we are offering and, consequently, the customer experience.”