Nickelodeon Latin America and YouTube personality Isabella de La Torre, known as La Bala, have signed an agreement that will see the company represent the teen star globally.
Per the deal, Nickelodeon Latin America will work to propel La Bala’s career internationally on multiple platforms, including consumer products, music, short- and long-form original productions, social networks and live events, among others. The company’s comprehensive strategy for La Bala includes the development of her musical career and multiple merchandising agreements with promotional partners.
La Bala was nominated at the Kids’ Choice Awards Mexico in 2016 and 2017 in the Best Influencer category and was also a presenter at the event in 2018. In September 2015, she launched her YouTube channel, which has now amassed nearly 6 million subscribers, with another 2 million following on Instagram. She has four music videos currently on her channel, and her first single, “Mi Momento,” has more than 30 million views.
“We are proud to welcome Isabella, who, through this agreement, will be the new face and ambassador for Nickelodeon Latin America,” commented Tatiana Rodriguez, senior VP and brand head of kids and families for Nickelodeon Latin America. “Isabella brings together all the essential qualities of our brand. She is also bilingual and will appeal to both Spanish- and English-speaking audiences, and we are collaborating with her on various Nick initiatives, not only for Latin American audiences but also for those in the U.S. and internationally.”
“We are always looking for new and exciting ways to partner with Latin America’s best talent,” said Marc Zimet, VP of talent and music relations for Viacom International Media Networks Americas. “La Bala is, without a doubt, one of the most beloved and followed names today, and we are happy to work alongside her in this next phase of her professional career.”
La Bala added: “I am very happy to be part of this great family, and I say ‘family’ because from the minute that I met everyone at Nickelodeon they made me feel like I was family. I’ve been watching the channel since I was very young—shows like the Kids’ Choice Awards—and for me, to be part of Nickelodeon right now is like a dream come true. Thank you so much for believing in me. I also want to thank all my fans, the Balovers, as this accomplishment is also theirs because without them none of this would be possible. During this new journey, you all are my greatest treasure…I love you Balovers!”