New U.K. Licensees for In the Night Garden

WildBrain CPLG has lined up a raft of new U.K. partnerships for the preschool property In the Night Garden.

8th Wonder is on board for a plush chair and wooden toys, while Paul Lamond Games signed up for puzzles and games. Tomy is working on aquadoodle mats, and Grabo Balloons is prepping foil balloons. Boxine has signed on for an Iggle Piggle figurine to attach to children’s audio system Toniebox, which provides In the Night Garden audio content, including a narrated story and music.

Emily French Ullah, licensing director for hardlines at WildBrain CPLG, said: “In the Night Garden remains front of mind with preschools and parents alike, as demonstrated by the continued positive response from licensees and retailers, and the strong broadcast and AVOD viewership. We’re delighted to welcome these wonderful new partners to the U.K. licensee base and look forward to seeing young fans across the U.K. enjoy this engaging array of new products.”

Michael Riley, chief brands officer for WildBrain, said: “In the Night Garden has an eternal quality that continues to resonate with families worldwide, and these new licensees signed by WildBrain CPLG will provide U.K. fans with more opportunities to celebrate their love of the brand offscreen. In the Night Garden is a key preschool property for WildBrain, and we are highly focused on driving even more exciting initiatives across our integrated platform of content, distribution and consumer products that are sure to keep parents and young children engaged and entertained for years to come.”