New Toy Distributor for Kid-E-Cats


APC Kids has signed up Bizak as the new toy distribution partner in Spain and Portugal for the Kid-E-Cats brand.

Bizak will handle local distribution of the brand’s toy range, with retail rollout scheduled to start in Q2. APC Kids has also finalized a deal with Spain’s RTVE for Kid-E-Cats season three.

Lionel Marty, managing director of APC Kids, said: “As Kid-E-Cats’ global appeal continues to grow, it’s great to be able to bring additional ways for children to enjoy and interact with the loveable characters. We are thrilled Bizak is on board to roll out the toys in Spain and Portugal where we have seen great engagement—and excited to see the show going from strength to strength with our partners RTVE. We can’t wait to see the product at retail this year.”

Aitor Eguía, Bizak’s product manager, added: “At Bizak, we are convinced of the success of Kid-E-Cats in Iberia and we are going to put all our efforts so that Cookie, Candy and Pudding become children’s most beloved characters.”