New Snoopy, Peanuts Products Bound for the U.K.

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Ahead of Peanuts’ 70th anniversary in 2020, CPLG has brokered a number of new deals across a range of consumer products categories in the U.K. featuring Snoopy and other Peanuts characters.

In the apparel category, Fashion UK was recently signed for kids’ daywear and will launch the first range this summer. Kokomo has signed for health and beauty products that will debut in fall/winter.

Blueprint has expanded its stationery offering. Hype has signed for greeting cards, while Ecell Global has signed for phone cases and Portico for calendars. In the food category, Asvina has launched roasted peanut cookies and peanut butter featuring Snoopy, Woodstock and Charlie Brown on its packaging.

John Taylor, managing director for CPLG in the U.K., said: “We have some of the best-in-class licensees on board bringing fantastic Snoopy products to market in the U.K. With further deals in the pipeline across ceramics and publishing, and with new fashion collaborations launching later this year, the U.K. licensing program is set to reach new heights as Peanuts turns 70 next year.”