New Licensing Partners for Babar

Three new global licensing partners have joined the consumer products program for Babar.

The Canadian streetwear brand Peace Collective has released a Babar-themed clothing collection, and the Australian retail company Cotton On has launched a collection for ladies’ sleepwear and loungewear. Rauch Brands will introduce a holiday glass ornament collection in January.

Babar originated in the 1930s as a bedtime story told to Laurent de Brunhoff and his brother by their mother. It first came to life through the art of de Brunhoff’s father, Jean, a painter who produced seven books about the character. When his father passed away at 37, de Brunhoff built on his work and created more adventures for the elephant family. Today, Babar has appeared in more than 75 books in 27 languages, as well as multiple TV series, specials and films.

The new partnerships were forged by Corus Entertainment’s Nelvana and the Clifford Ross Company.

“For over 90 years, fans worldwide have been captivated by Babar’s unique style and iconic artwork,” said Carly Slack, director of global licensing, retail and marketing at Nelvana. “We are excited to bring Babar’s timeless charm to our latest collaborations. These partnerships with Cotton On, Rauch Brands and Peace Collective offer high-quality, stylish and innovative products, ensuring there is something special for every Babar fan.”

“The French character Babar has truly inspired the Cotton On Body x Babar collection, particularly with Paris at the front of everyone’s mind this season,” said Olivia Twitchett, buying manager at Cotton On Body. “Our ’90s T-shirt Nighties, with the iconic Babar graphics, will be the hero of this collection, with the cuteness of the character tapping into nostalgia for our customer. Nostalgia is a big part of our Body DNA; youthful, playful and fun. Talking to nostalgia and researching this theme is a form of escapism for our Gen Z customer, so we believe this collection will tap into childhood memories and will provide them with an alternative to technology and mindless scrolling.”