New Licensees On Board for PJ Masks


Entertainment One (eOne) has added seven new partners to its roster of licensees for the preschool hit PJ Masks.

“Kids and families just can’t get enough of PJ Masks and are looking for new opportunities to incorporate the adventures of Catboy, Gekko and Owlette into their daily lives,” said eOne’s Joan Grasso, senior VP of licensing for North America for Family & Brands. “We are thrilled to be working with these exceptional companies whose products will enable fans to embrace the positive qualities and messages of the brand.”

ASO is doing a line of branded antibacterial “shape and strip” bandages. Colgate-Palmolive has an oral care range, including battery-operated and manual toothbrushes, and toothpaste. DecoPac is working on an edible photo cake and cookie decorations for the U.S. and Canada, while Give & Go develops baked goods featuring house-assembly and cookie-decorating kits. Juice beverages in containers with character toppers are coming from good2grow. Pez Candy will prep a line of character candy dispensers with candy. Thermos will roll out stainless steel vacuum insulated “FUNtainer” bottles and food jars.