New Licensees for eOne’s PJ Masks


NEW YORK: Entertainment One (eOne) is growing its consumer products offering for the animated preschool series PJ Masks in the U.S. and Canada, with new partners coming on board to make toys and more.

In the U.S., Little Kids signed on for bubble toys, Playhut will be making play tents, Swimways is on board for water toys and What Kids Want will put out novelty seasonal toys. New licensees in both the U.S. and Canadian markets are First Act (musical instruments), Jazwares (consumer electronics), LeapFrog (ELAs) and Tech 4 Kids (novelty lighting products).

The new items will begin to arrive at retail before the Easter holiday. Additionally, Just Play continues its role as master toy licensee for the brand in both countries, with new and expanding lines releasing this year.

PJ Masks continues to hit a responsive chord with viewers, who are eager for more product across a growing range of categories,” said Joan Grasso, the VP of licensing for North America at eOne Family. “We’re thrilled with the reception we’ve received to our product offerings for PJ Masks. And we know that our newest partners will provide fans throughout the U.S. and Canada with even more opportunities to team up with their favorite characters from the series and embark on their own heroic adventures.”