New Bluey & LEGO Collaboration

The LEGO Group and BBC Studios have entered into a new partnership for the Bluey brand.

The partnership introduces a collaboration with six new LEGO Bluey sets to appear in 2025 across the LEGO 4+ and LEGO DUPLO themes, inspired by the animated TV series Bluey. The six new LEGO Bluey products will be revealed this spring.

Michaela Edgerley Stovicek, head of preschool at the LEGO Group, said: “We are absolutely thrilled to bring together the worlds of LEGO Play and Bluey with the team at BBC Studios. It’s been a long time coming, and we believe that this partnership is a match made in heaven for younger builders and families alike. Just like the LEGO brand, the Bluey brand has play at the heart of everything they do, which aligns perfectly with the LEGO brand values and mission.”

Julie Kekwick, head of licensing hardlines consumer products at BBC Studios, added: “We’re thrilled to partner with the LEGO Group for Bluey! We believe that LEGO Bluey products will offer families a fantastic new way to engage with beloved characters and stories from the hit animated series, cultivating even more imaginative play inspired by the Heelers.”