New Apparel Collection for Xilam Animation IPs

Xilam Animation has signed a deal with French fashion retailer celio for a clothing collection featuring characters from three of its IPs.

The collection, launching online and in over 360 celio stores across France on August 5, features T-shirts for adults and young adults with characters from Oggy and the Cockroaches, Space Goofs and Ratz.

The T-shirt designs include lyrics from the opening titles of the Ratz series, as well as a gaming-inspired design inviting fans to “choose their weapon” against Oggy and the Cockroaches.

To celebrate the collection’s launch, Xilam and celio will host a meet and greet fan event with the Oggy costume character at celio’s store on the Champs-Elysées on August 22. Beginning August 6, celio will host a contest on its X account to give fans the chance to win T-shirts from the collection, along with other surprises.

“Oggy and the Cockroaches, Space Goofs and Ratz are some of our most beloved brands, with legacies that span multiple generations fans,” said Chloé Menier, brand manager at Xilam Animation. “As we continue bringing fans new ways to celebrate and engage with their favorite characters, it’s fantastic to team up with celio and launch a fun-filled collection that perfectly taps into the ‘kidult’ trend, while also encapsulating the comedy and uniqueness of these properties.”