Moonbug & Toikido Unveil PeaKeeBoo


Moonbug Entertainment and Toikido have unveiled their first collaboration project, the new preschool IP PeaKeeBoo.

PeaKeeBoo’s world will be full of sounds and visuals of nature, with a range of unique characters united in their love of fun. Moonbug is producing the first season, which will launch globally on the Moonbug Kids YouTube channel in 2024.

Similarly to Toikido’s first in-house IP, Piñata Smashlings, PeaKeeBoo will be accompanied by a comprehensive marketing strategy, including a range of ancillary products such as toys, playsets, physical games, apparel and books.

“There’s no hiding how thrilled we are to be partnering with Moonbug Entertainment, which has a spectacular ability to understand a brilliant and original concept and bring it to life on-screen,” said Darran Garnham, founder and CEO of Toikido. “We are proud to be part of their outstanding portfolio of award-winning shows. PeaKeeBoo will be no exception, and we’re all looking forward to the smiles and laughter that it will bring to children and parents in 2024.”

“Working with Toikido has been a pleasure, and we’re excited to share this new series that we know will resonate with families across the world,” commented Dan’l Hewitt, head of global partnerships at Moonbug. “We look forward to further exploring the PeaKeeBoo world and working with Toikido to encourage the future of childhood curiosity and play.”