Moon and Me Names Host of New Partners

Moon and Me, a new preschool series from Teletubbies creator Andrew Davenport, has named Minor Entertainment its global live entertainment partner, in addition to inking deals with a slew of new licensees.

Sutikki, co-producer of the series—which bowed in the U.S. last week—alongside Davenport’s Foundling Bird and 9 Story Brands, chose Minor Entertainment based on its success in the U.K. with another of Davenport’s series, In the Night Garden. In addition to Minor, Amscan, Orange Tree Toys, Redan and Whitehouse Leisure have been added to the slate of licensing partners, which now number more than 40, including Hasbro (global master toy) and Scholastic (global master publishing).

The arrangements will expand the show’s licensing reach globally with their partners over a number of products, including Amscan for party goods, balloons and dress-up in EMEA; Orange Tree Toys for wooden toys and puzzles in the U.S. and U.K.; Redan for children’s magazines in various European territories; and Whitehouse Leisure for amusement park plush in EMEA.

Moon and Me (50×22 min.) made its global television premiere on the BBC’s CBeebies in the U.K. in February and just debuted in the U.S. on Universal Kids, airing weekdays at 8 a.m. The series is inspired by tales of toys that come to life when no one is looking.

“The reception of Moon and Me has been overwhelmingly positive and gratifying,” said Andrew Kerr, co-founder of Sutikki. “We are thrilled to be working in partnership with such a creative, dedicated and growing group of licensees. Their passion and expertise are sure to make the experience of Moon and Me all the more compelling for our global audience of children.”

“It is a rare opportunity to be on the ground floor of a winning property that resonates so universally with such a broad audience,” said Kristin Lecour, VP of consumer products and distribution at 9 Story Media Group. “Licensees and broadcasters are lining up to join the Moon and Me family and we’re delighted to be a part of this standout brand.”