Monsta Rolls Out Papa Pipi COVID-19 PSAs


The Malaysian animation studio Monsta has released a series of public service announcements amid the coronavirus pandemic featuring the animated duo from Papa Pipi.

The PSAs aim to educate young children and families about the dangers of COVID-19. Titled Stay Put! Avoid COVID-19!, the first video focuses on the importance of staying at home. The second video, titled Special Message: Movement Control Order, addresses issues facing viewers during the Malaysian government’s nationwide Movement Control Order, including panic buying and making informed purchases.

Monsta has also released a new song titled “Let’s Wash Our Hands” to encourage children to regularly wash their hands through the campaign, which launched on March 19. The PSA videos were uploaded to the Monsta Youtube Network and were released in the Malay language, with English subtitles. To date, the videos have garnered more than 3 million views on digital platforms and have been shared on the official social media pages of the Malaysian Ministry of Communications and Multimedia, the Ministry of Education and on TV stations in Malaysia, Indonesia and Brunei.