Mondo TV Iberoamerica Pacts with Sony Music Entertainment Italy


Mondo TV Iberoamerica has secured a deal with Sony Music Entertainment Italy to bring the music from Heidi Bienvenida to CD for the first time.

The CD featuring music from the live-action dramedy for teens will roll out during the back-to-school period in Q3 2018. Sony Music Entertainment Italy will have an exclusive license for recordings from the first season of the Heidi Bienvenida series, with an option for the second season.

The rights cover Italy, San Marino, Vatican City and Italian Switzerland. Sony also has first negotiation rights for live events related to the brand. A collaboration with Italian pop singer Deborah Lurato is also part of the agreement. Her version of the theme song, Nel Posto che Vorrai, is included in the CD release. Sony will also manage the official Vevo video channel for Heidi Bienvenida.

Stefano Patara, the VP and general manager of strategic and catalog at Sony Music Entertainment, said, “We are delighted to be Mondo TV’s recording partner on Heidi Bienvenida, a genuinely exciting project that is not only making waves as a highly successful TV series but also has enormous potential as a music-oriented property. We are therefore working with Mondo TV on a lot of activities aimed at spreading the series’ musical content to various media and audiences, including trade, streaming platforms, regional events, promotions, live shows and much more.”

Valentina La Macchia, the licensing director of Mondo TV Iberoamerica, added, “Music is an enormously important component of Heidi Bienvenida and a major contributor to its popularity. We’re delighted to be partnering with one of the most important players in the marketplace to bring what we are sure will be a massively popular CD to Heidi’s legions of fans.”