MIPTV Spotlight: Studio 100 Media

CANNES: Based on the book by Selma Lagerlöf, Nils Holgersson, one of Studio 100 Media’s MIPTV highlights, is about a mischievous boy who gains the ability to talk to animals.

Studio 100 Media is also presenting the new series Arthur and the Minimoys, about a little boy who finds himself in a world filled with magic and fantasy. Then there is The Wild Adventures of Blinky Bill, which tells new stories featuring the iconic Australian character. “There is already high brand awareness [for Blinky Bill], a strong positive brand association and also nostalgic memories in the older target group, as well as the wish to share these feelings with their family and children,” says Patrick Elmendorff, the CEO of Studio 100 Media.

“These series are built around already strong and internationally well-known brands, which is a connecting factor not only for the buyers but also for parents and children who will be watching the show,” adds Elmendorff.