CANNES: As the global licensor for the Smurfs brand, IMPS’s priority at MIPTV is to promote productions featuring the iconic blue characters.

There is The Smurfs animated series, The Smurfs and the Magic Flute feature film and the documentary From the World of Peyo to Planet Smurf. “The continuing success of the Smurfs is due to its broad appeal across cultural, age and gender demographics,” says Nele De Wilde, the company’s business affairs manager for audiovisual.

“At IMPS, we are in full preparation for the new fully animated [Smurfs: The Lost Village] movie (by Sony Pictures), coming to theaters March 31, 2017,” adds De Wilde. “Our key partners for The Smurfs TV series will be updated about all activities to come around the movie and the brand, and of course this is the ideal time to welcome new broadcasters and digital media players to the Smurfs’s universe.”