MIPTV Spotlight: Rainbow

The adventures of Summer and Tubb, sibling bears who run a farm, are at the center of Rainbow’s preschool edutainment property 2 Happy Farmers, which is available from the company at MIPTV this year.

The series encourages kids to connect with nature and educates them about protecting the environment. “Living outdoors, cultivating and farming are activities that kids really need to relate to, especially in our technologic era,” says Andrea Graciotti, Rainbow’s head of sales for TV series, movies and co-productions.

This year marks the 15th anniversary of Winx Club, a franchise set in a magical universe inhabited by fairies and other mythical creatures, and will see the animated show be adapted by Netflix into a live-action series for young adults. In 44 Cats, which is in production on its second season, the music of feline foursome The Buffycats is used to explore universal themes like diversity and friendship. “Rainbow has been pushing the boundaries for years now, becoming a global content company that offers a quality portfolio of entertainment products,” says Graciotti.