MIPTV Spotlight: Entertainment One Family

CANNES: The preschool series PJ Masks is one of Entertainment One (eOne) Family’s MIPTV highlights.

“PJ Masks is the first superhero show that has been created especially for the preschool audience, so although it has more action and a faster pace than your average preschool show, it has been developed specifically with a preschool viewer in mind,” says Monica Candiani, the company’s head of international sales. “This means that it also contains moral messages and simpler story arcs and, as a result, benefits from parental endorsement.”

eOne Family is also offering up the megahit preschool series Peppa Pig, which Candiani says “is continuing to appeal to global buyers due to its proven success across the world,” as well as Winston Steinburger & Sir Dudley Ding Dong, an older-skewing animated comedy co-produced with ABC Australia and TELETOON in Canada that is “gaining momentum in a number of key markets.”