MIPJunior Spotlight: Rainbow


CANNES: Regal Academy is an animated comedy for kids 4 to 8 that Rainbow is showcasing in Cannes.

It has premiered in the U.S. on Nickelodeon and in Italy on Rai YoYo. The company is also presenting World of Winx. “This is our first Netflix original series, a spin-off of the classic Winx Club TV show,” says Iginio Straffi, Rainbow’s founder and CEO.

Maggie & Bianca Fashion Friends, meanwhile, is the company’s first live-action show. “Its uniqueness lies in its setting in the Milan Fashion Academy,” says Straffi. “Never before has a pre-teen live-action series had fashion as the main feature, and this is part of our Italian legacy. On top of that, there is an international context (characters coming from all over the world), great original music and comedy.”

Straffi adds: “Rainbow aims to position itself as a specialist in the girls’ universe.”