MIPJunior Spotlight: Primeworks Distribution

Leading Primeworks Distribution’s slate is Ejen Ali the Movie, the company’s first animated film.

“It is something we feel will resonate with an international audience for its sense of adventure,” says Lyn Nasihin, general manager.

Adiwiraku 2, meanwhile, is the inspiring true story of a teacher who leads his team to win a gold medal for cricket at the 2017 Southeast Asian Games. Primeworks Distribution is also highlighting Saladin, a series inspired by the life of the titular medieval statesman and warrior that chronicles a fictional period in his life as a young adventurer. “It boasts a rare combination of action and adventure with values and teachings that earned the title an International Emmy nomination under the children and young people category back in 2011,” says Nasihin.

Nasihin adds, “Our constant efforts to not only expand our business initiatives but also strive to promote Malaysian content internationally has led us to represent an interesting mix of new Malaysian content partners this MIPCOM.”