MIPJunior Spotlight: Mercis

CANNES: The preschool series Miffy’s Adventures Big and Small is the central focus for Mercis at MIPCOM.

“Miffy’s Adventures Big and Small embraces the charm of Dick Bruna’s artwork,” says Frank Padberg, business development manager at Mercis, which owns the rights for the Miffy brand. The show offers new story lines, locations and songs. “This fresh new take on the classic Miffy character clearly stands out in the vast landscape of preschool shows,” says Padberg.

“Miffy’s Adventures Big and Small is steadily becoming a global hit with an ever-growing list of major TV stations airing the series,” Padberg says. “As the show is performing so incredibly well, we are already working on a 26-episode third season, set for delivery in the second half of 2017.”

Padberg adds: “Due to its strong ratings, Mercis is confident that Miffy will continue to grow further this year.” The series launched in North America on Nick Jr. earlier this month.