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m4e Positions Miffy as Lifestyle Brand in Germany

HÖHENKIRCHEN/MUNICH: Mercis’s classic licensing property Miffy, for which m4e is a licensing agent and distribution partner, is being repositioned as a lifestyle brand in the German-speaking market.



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About Joanna Padovano Tong

Joanna Padovano Tong is the managing editor of World Screen. She can be reached at jpadovano@worldscreen.com.

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