m4e Positions Miffy as Lifestyle Brand in Germany

Joanna Padovano Tong February 10, 2017 Top Stories

HÖHENKIRCHEN/MUNICH: Mercis’s classic licensing property Miffy, for which m4e is a licensing agent and distribution partner, is being repositioned as a lifestyle brand in the German-speaking market.

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m4e Mercis Miffy 2017-02-10