MIPJunior Spotlight: IMPS


CANNES: Three titles featuring the Smurfs property are being promoted by IMPS at MIPCOM.

The company is showcasing The Smurfs animated series, The Smurfs and the Magic Flute feature film and the documentary From the World of Peyo to Planet Smurf. “The continuing success of The Smurfs is due to its broad appeal across cultural, age and gender demographics,” says Nele De Wilde, IMPS’s business affairs manager for audiovisual.

“As the worldwide licensor for the Smurfs brand, we are in full preparation for the new fully animated Smurfs movie by Sony Pictures, coming to theaters March 31, 2017,” adds De Wilde. “Our key partners for The Smurfs TV series will be updated about all activities to come around the movie and the brand, and of course this is the ideal time to welcome new broadcasters and digital media players to the Smurfs universe.”