MIPCOM Spotlight: Rainbow S.p.A.

The spotlight for Rainbow S.p.A. is on Pinocchio and Friends and Summer & Todd—Happy Farmers.

Pinocchio and Friends features Papa Geppetto’s toymaker’s shop, home to Pinocchio and his friends—a group of great little heroes always ready for incredible adventures.

Set at Sunshine Farms, Summer & Todd—Happy Farmers follows the comedic adventures of the protagonists, who are always ready to try their hand at new activities. Summer is an enthusiastic bunny coming from the city. Todd the raccoon is the owner of the farm and a skilled inventor.

For both properties, Rainbow is looking to “finalize partnerships in currently open markets with strong and strategic broadcasters, which we plan to add to the already rich list of prestigious TV partners on board,” says Andrea Graciotti, head of sales for TV series and movies and co-productions.

Graciotti adds, “Whatever the project and whatever the partner, Rainbow will always be able to give emotions and win audience loyalty.”