MIPCOM Spotlight: Rainbow


Rainbow’s new preschool series Summer & Todd Happy Farmers promotes environmental respect and sustainability.

Through farm-related stories, the series spreads positive messages, including the importance of proper nutrition, helping each other, respecting nature, playing outside and caring for animals.

Inspired by Carlo Collodi’s classic fairy tale, Pinocchio and Friends combines adventure, comedy, friendship and edutainment by following the adventures of Pinocchio and his friends.

Rainbow’s 44 Cats now has a second season, full of new stories and characters.

“We are ever more engaged in spreading solid values such as friendship, tolerance, inclusion and environmental awareness from a very young age through exciting inspiring content,” says Andrea Graciotti, head of TV sales and co-production.