Wednesday, October 16, 2019
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MiniMecs Toy Deal in Place


APC Kids and Ferly, the entertainment company founded by former Rovio executives and co-creators of Angry Birds, have inked a master toy license agreement with Toy Plus for the comedy-adventure series MiniMecs.

The deal will see Toy Plus develop toy vehicles, figurines and playsets based on the series and aimed at the show’s target demographic of kids ages 4 to 8. The CGI show is currently in development for a 2020 target delivery.

MiniMecs is an original series created by Ferly, co-produced by APC Kids’ studio Zephyr Animation along with Canada’s Yellow Animation. APC Kids and Ferly share global distribution rights to MiniMecs, while Ferly manages global consumer products and gaming rights.

Laura Nevanlinna, CEO of Ferly, said: “We’re building MiniMecs into something truly enjoyable and immersive for kids and aspire to do that equally well in animation, toys, apps, and games. Having the creative Toy Plus team with us on this journey is a natural way of ensuring the physical and the digital are seamlessly interlinked.”

Lionel Marty, managing director of APC Kids, said: “We feel the timing is right for independent, experienced companies such as Ferly, Toy Plus and APC Kids to join forces, each bringing to the table their respective talent on content creation, toy manufacturing and international distribution, and develop together, from an early stage, genuinely exciting, high-profile, original properties such as MiniMecs.”

Josue Rosenzweig, president of Toy Plus, added: “We really consider this property very unique and we are sure that with all these players in place it will be a huge success for 2021.”

About Kristin Brzoznowski

Kristin Brzoznowski is the executive editor of World Screen. She can be reached at [email protected]


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