Miffy Set for Live-Action/CGI Movie in China

The Netherlands’ Mercis, China’s Beijing WD Pictures and Italy’s Orisa Produzioni are co-producing a film based on the globally popular Miffy character created by the late Dick Bruna.

The live-action/animated movie is being made specifically for general and family audiences in China. It is slated to begin production in early 2020 with a leading Chinese cast.

Frank Padberg, the business development manager at Mercis, commented: “We feel very excited about this new production. The character of Miffy is already very popular in China and this movie will be a further opportunity to make it beloved by the enormous local film audience. With an international team of visual artists we will spend the next months working on the 3D design of our Miffy.”

Qun Gao, the CEO of Beijing WD Pictures, added: “The Chinese public is developing very fast, along with a social and demographic change in our society. As recent box-office successes show, family entertainment is becoming a new market trend. For this reason we strongly believe that a fantastic character like Miffy will conquer the hearts of millions of spectators, being not only children but also parents, teenagers and young couples. The size and curiosity of the Chinese public will make this Dutch property a massive success.”