Maya the Bee Secures Master Toy Partner


Studio 100 and Planeta Junior have inked a master toy deal with Giochi Preziosi for the hit animated property Maya the Bee.

Giochi Preziosi will help oversee the manufacturing, distribution, promotion and marketing for the upcoming Maya the Bee toy collections. The products are slated to hit retail in fall 2018 and will span such categories as figurines, playsets, role play and plush. The licensing agreement covers Italy, France, Spain, the U.K., Portugal and Greece, among other territories.

Christophe Drevet, the international consumer products director at Studio 100, remarked: “We are very proud to be working with Giochi Preziosi as their products are renowned for strong play value, creativity and innovation. This agreement will also add even more sales and marketing power to the brand. We are confident the range will capture the essence of Maya’s character and fully engage the fans of yesterday and tomorrow.”

Diego Ibáñez, the international commercial director at Planeta Junior, stated: “Maya the Bee is a timeless character loved by all ages. This second season will expand the joy and fun with new exciting adventures and lovely characters that will charm certainly all generations. We are pleased to further strengthen our partnership with such a well-established global toy manufacturer like Giochi Preziosi, and they will for sure play an important role in Maya’s exciting future.”

Graziano Delmaestro, the licensing director at Giochi Preziosi, added: “We are honored to be named the master toy licensee for Maya the Bee, a great preschool brand! We are confident that the range will be a huge hit with all the Maya fans across the world, especially thanks to the great content, constant news and long-term development until 2020.”