Green Gold Sponsoring Inaugural ATF Animation Pitch


Reed Exhibitions has unveiled the ATF Animation Pitch, a brand-new competition sponsored by Green Gold Animation that is currently open for entries until October 31 and will be held during this year’s Asia TV Forum in Singapore.

ATF Animation Pitch is meant to find innovative concepts for new and original animation for kids. The competition, which features the tagline “Think. Believe. Dream. And finally… Dare,” welcomes creators and producers from Asia with new and original animated shorts, series and feature films in the genres of comedy, adventure, action and fantasy. The first round of judging will be led by Green Gold’s founder and CEO, Rajiv Chilaka, and Marc Lumer, the company’s VP and head of U.S. operations. Shortlisted participants will take part in a live pitching event at ATF on November 30.

The winner will receive a $19,000 prize from Green Gold, including a $2,500 cash award and a consultancy package worth $16,500. Green Gold’s leading execs will share their expertise in areas such as marketing, writing a pitch document, global format sales opportunities, trailer and sizzle preparation, production budgeting, talent payments, press publicity, the global sales process and editing.

Yeow Hui Leng, senior project director of ATF at Reed Exhibitions, said: “We are extremely proud to launch the inaugural ATF Animation Pitch with one of Asia’s biggest players in the industry; this is a true reflection of the potential of a rising Asia. Just as our existing pitch competitions—ATF Formats Pitch and Southeast Asian Film Financing Project Market—have nurtured Asia’s talent pool and created a culture of excellence in content, we are confident that ATF Animation Pitch will be another significant element within ATF that will allow us to be the enabler of so much merit across this vast and diverse continent.”

Chilaka commented: “Being surrounded by passionate and ambitious people, who share a similar love for animation, is a great way to feel inspired and expand intellectual horizons. It’s also important to give back to the entrepreneurial ecosystem in the animation industry, foster creativity and innovation. After all, animation is the craft of the soul.

“Green Gold is on the threshold of a golden era in animation. This year and the next, the company will be launching pioneering world-class animation shows induced with infinite creativity. Our exhilarated plans indicate the growth of our creative endeavors, and most importantly, the confidence of reaching out to newer markets.

“By bringing together more than 5,000 influential executives from the media and entertainment industry every year, undoubtedly ATF is one of the most reputed industry events in Asia Pacific. Also, as the media and entertainment industry in Southeast Asia is projected to grow at a substantial rate over the next five years, ATF will have an increasingly critical role to play in the escalation of this sector in the region.”