Mattel & Warner Bros. Consumer Products Extend DC Toy Pact

Mattel has extended its global licensing partnership with Warner Bros. Consumer Products to develop toys based on the DC Universe.

Per the agreement, Warner Bros. Consumer Products will continue to be the toy licensee for DC in the girls, preschool, vehicles, games and novelty toy categories. The deal will also support and grow existing DC Universe franchises, as well as new content for the DC Super Hero Girls brand.

“DC is home to some of the world’s greatest super heroes and extending our partnership will ensure we’re able to support the growth of this iconic brand and bring it to even more audiences,” said Janet Hsu, chief franchise management officer of Mattel. “Mattel is known for its winning design and innovation and, as the category leaders in dolls, vehicles and preschool, we’re thrilled to support Warner Bros. long-term franchise plans.”

“Mattel has been our partner on DC for over 15 years and really knows our characters and understands the special connection they have with our fans,” said Stephen Teglas, senior VP for North America at Warner Bros. Consumer Products. “Their leadership in the preschool, vehicle and girls categories will help us bring great toys and experiences to DC fans of all ages.”