Wednesday, August 12, 2020
Home / Top Stories / Mattel Taps Agencies to Expand Digital Presence of Brands

Mattel Taps Agencies to Expand Digital Presence of Brands

CANNES: Mattel Creations has appointed ProjectFirst in Russia and Little Dot Studios in France to oversee AVOD platforms and increase channel subscribers for Barbie, Hot Wheels and Monster High, as well as to develop new digital channels for Thomas & Friends.



The content you are trying to access is only available to members.






About Joanna Padovano Tong

Joanna Padovano Tong is the managing editor of World Screen. She can be reached at [email protected]

ALSO READ

Cinedigm & Fantawild Team for Streaming Channel

Cinedigm has entered into a partnership with China’s Fantawild for the launch of a new global streaming service featuring thousands of hours of animated series.