Thursday, March 28, 2024

Tag: ProjectFirst

Mattel Taps Agencies to Expand Digital Presence of Brands

March 29, 2017

CANNES: Mattel Creations has appointed ProjectFirst in Russia and Little Dot Studios in France to oversee AVOD platforms and increase channel subscribers for Barbie, Hot Wheels and Monster High, as well as to develop new digital channels for Thomas & Friends.